Roadmap

What's been built, what's coming next, and where we're headed. Updated as priorities evolve.

Now (v1)Shipped

Sitelinks, Callouts & Promotions

The foundation of the platform. Full asset management with spreadsheet editing, scheduling, campaign targeting, importing, and Google Ads publishing.

  • ✓Spreadsheet-style grid (copy-paste from Excel / Sheets)
  • ✓Bulk create, edit, duplicate, and delete assets
  • ✓Sitelinks, callouts, and full promotions (occasions, promo codes, discounts)
  • ✓Import existing assets from Google Ads
  • ✓Start date / end date scheduling
  • ✓Auto-computed status (draft → scheduled → active → expired)
  • ✓Account-level, campaign-level, and ad group targeting
  • ✓Campaign name matching (Contains / Exact)
  • ✓Scope reconciliation: out-of-scope links are paused automatically
  • ✓Draft → Publish workflow via Google Ads API
  • ✓Google OAuth login via Supabase
  • ✓MCC and multi-account support
  • ✓Row-level security (your data is only visible to you)
Q3 2026In progress

Structured Snippets & Image Assets

Round out the most commonly used Google Ads asset types with the same spreadsheet interface, scheduling, and publishing workflow.

  • ◦Structured snippet assets: manage header + values per asset
  • ◦Image assets: upload and assign images per campaign or account
  • ◦Daily background sync of asset status from Google Ads
  • ◦Unified asset overview across all types
Q4 2026In progress

Billing & team features

Paid plans with self-service billing, plus the first collaboration features for agencies.

  • ◦Self-service subscriptions and invoicing
  • ◦Asset performance data per asset type (impressions served)
  • ◦Bulk CSV import/export
2027Planned

Analytics, collaboration & multi-platform

Deeper insights, team workflows, and support for other ad platforms. These are directional. Timelines will be updated based on customer feedback.

  • ◦Performance analytics: impressions, clicks, CTR per asset
  • ◦Rollback / version history
  • ◦Team roles and permissions (view-only, editor, admin)
  • ◦Approval workflows for agency → client review
  • ◦Meta Ads asset management
  • ◦Microsoft Ads asset management
  • ◦API access for custom integrations

Help shape the roadmap

We prioritise features based on what customers actually need. If something is missing or you'd like to see a feature sooner, we want to hear from you.

Reach us at hello@adassetengine.com