How AD Asset Engine works

Sign in with your Google account. AD Asset Engine uses Google OAuth to securely connect to your Google Ads accounts.

Add one or more Google Ads customer IDs, including MCC accounts. Campaigns are synced automatically so you can target them when assigning sitelinks.

All data is tied to your account only. No other users can see or edit your assets.

The main interface is a spreadsheet-style grid. Each row is a sitelink. Click any cell to edit it inline.

Copy-paste from Excel or Google Sheets directly into the grid. Tab-separated values are supported natively, so you can import a whole batch in seconds.

Each sitelink has: Sitelink text (max 25 chars), Final URL, Description lines 1 and 2 (max 35 chars each), start date, end date, and campaign targeting.

Character limits are enforced live: cells turn red when a limit is exceeded so you spot issues before publishing.

Every sitelink has a start date and end date. The platform automatically computes whether a sitelink is draft, scheduled, active, or expired based on those dates and the publish state.

Assign sitelinks at three levels: Account (runs on all campaigns), Campaign (runs on specific campaigns), or Ad group.

Campaign targeting works by matching campaign names using Contains (e.g. all campaigns containing "Black Friday") or Exact match (e.g. exactly "Brand NL"). No need to look up campaign IDs.

Changes are saved as drafts automatically. Nothing goes to Google Ads until you explicitly publish.

When you're ready, click "Publish changes". Only the rows that were changed since the last publish are included.

The platform pushes sitelinks to Google Ads via the official API and marks them as published. You'll see which ones succeeded and which failed.